Based in Brisbane, Australia, Wesley APM is one of region's oldest and most trusted service providers to the anaesthesia and pain management profession.
Using a double helix motif as a stylised 'W' the new identity I designed aimed to create a dynamic visual look whilst expressing the serious nature of this organisation.
Effective as a single stylised 'W' the motif was designed to be scaled up to create an abstract visual as applied to the reverse of business cards and stationery.
Project scope:
Creative direction
Design research
Concept creation
Identity design
Typography
Design application
Brand guidelines
Project management
