The University of the Arts London Alumni Association holds a design competition for alumni every year.
My illustrative submission took a fun and humourous approach to the brief.
I aimed to illustrate key memories of being a student at Central St Martins in London and generate a fun and dynamic visual based on the UAL logo.
I aimed to illustrate key memories of being a student at Central St Martins in London and generate a fun and dynamic visual based on the UAL logo.
I created dozens of mini illustrations all relating to London, creativity and art-school life and collaged them within the UAL logo as a holding device. I also generated multiple visualisations of possible applications such as posters, tshirts and selfie-ready tote bags.
Project scope:
Design research
Concept creation
Bespoke typography
Custom illustration
Design application
Design presentation
