
TUI Sensatori announced plans for new luxury sensory beach clubs designed to ‘Feng Shui’ customer senses.
This branding concept I created builds on existing design elements to create a visually striking, bold graphic style which can be applied across all brand touchpoints throughout the resorts.
The colour palette is scaled from daytime beach activities to evening entertainment accompanied
by a clean and simple typeface.
by a clean and simple typeface.
Project scope:
Design research
Concept creation
Design presentation
Identity design
Design application
Client liaison
Signage






