EV Mobiliti is a tech startup in the electric vehicle landscape focusing on priority booking services for EV users and charge station operators.
This brand identity was based on the theme of ‘freedom’ as a metaphor for enabling users to maximise travel distances with the reassurance that EVMobiliti will assist them with charging services during their trip.
The flowing lines of the brandmark represent movement and the journey landscape, while the bright bold colours are designed to stand out in an increasingly competitive business landscape dominated by navy blues and greens.
This identity was supplied with brand guidelines and was applied across collateral, marketing material, exhibitions and the company website.
Project scope:
Creative lead
Design research
Concept creation
Identity design
Bespoke typography
Design presentation
Client liaison
Brand guidelines
Design application
Project management
