Incubated by AXA and part of Kamet Ventures, Brightmile is a tech startup whose app product focuses on fleet risk management for the corporate sector.
The brand identity I created for this company has been applied across the app, the website, business cards, branded merchandise and videos and presentations. Working with the CEO
and key stakeholders the look was refined and a comprehensive brand guidelines created.
and key stakeholders the look was refined and a comprehensive brand guidelines created.
Brightmile has become the world’s leading business driver safety & sustainability platform.
Project scope:
Creative lead
Design research
Concept creation
Bespoke typography
Illustration
Design presentation
Design application
Brand guidelines
