Ames Medical Services is a start-up medical practice specialising in family medicine, diabetes and women’s health.
The practice embraces modern methods such as video consultations and this identity aimed to convey a sense of modernity through the use of bold colour and sans-serif typography.
This was applied across communication outlets such as the website, business cards and patient messaging pieces.
Project scope:
Creative direction
Design research
Concept creation
Identity design
Typography
Design application
Brand guidelines
Project management
